![]() ![]() ![]() So, purchasing the Guitar Hero-style Mobile Learning tool makes sense. However, the 71-year-old musical instrument company moved into mLearning tools in a big way when it purchased Riffstation in 2015.įender is known best for its solid-body electric guitars, like the Stratocaster and Telecaster, made famous by such guitar icons as Jimi Hendrix, Stevie Ray Vaughan, and Keith Richards. When you think of Fender, Mobile Learning (or mLearning) might not be the first thing that pops into your mind. ![]() The real giants are always looking for new ways to get out front and lead the way with innovative ideas. What Can We Learn from Fender’s Content Marketing Strategy?įor companies that make and sell something that’s nearly as old as our society, it can be difficult to keep up with today’s complex marketing landscape.
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